2.3 The politicisation of slow design

Perhaps slow design can restore what fast industrial design has eroded.  Slow design is the spiritual, emotional and mental ‘art’ of living, emphasising creativity and experiences, whereas fast industrial design is the physical ‘form and function’ of living.  Slow design should not be the sole preserve of professional designers, rather it should emerge as a more democratic process that involves cognition and emotion, information and observation, the proven and the intuitive.  It should encourage a re-kindling of individual and socio-cultural imagination that has atrophied with ready-made materialism.  It should not recognise any boundary between theory and practice or as Bonsieppe (1997)  puts it, ‘Theory renders that explicit which is already implicity in practice as theory’.and goes on to note, ‘Design theory as pensiero discorrente – as thinking against the grain, as critical thinking – is rooted in the domain of social discourse and thus, in the final instance, in that of politics, where the question is: In what sort of a society do members of that society wish to live?’ By this Bonsieppe means the broad political domain of society rather than the narrower confines of professional politics or party politics.  Slow design is undoubtedly political and requires politicisation of those members of the design profession and society who wish to engage in the theory and practice of slow design. Thinking must shift from the commodification of time, ‘time is money’, approach to a socio-cultural re-valorisation of time, where slowness is seen as a positive rather than negative value. Can the default speed induced by the technological and economic imperatives of modernism and post-modernism be replaced by a more eco-pluralistic array of speed choices?   If so, this could lead to a greater diversity of human experiences and more sustainable patterns of living and working.  Slow design can encourage slower metabolisms and help deliver equable choices to future generations.

©2004, 2005 Alastair Fuad-Luke. All rights reserved.